When the Cleveland Cavaliers shared a video to promote the playoff series against the Chicago Bulls, they probably didn't expect the backlash that they received. Though, they should have.
Domestic violence has never been under the microscope in our society as it is today. Which made it all the more surprising that nobody pulled the plug on the Cavs' promo video, featuring a man throwing his girlfriend across the room for wearing the wrong shirt.
The backlash warranted a response and apology from the Cleveland based team.
"While the video was not intended to be offensive, it was a mistake to include content that made light of domestic violence. Domestic violence is a very serious matter and has no place in a parody video that plays in an entertainment venue. We sincerely apologize to those who have been affected by domestic violence for the obvious negative feelings caused by being exposed to this insensitive video."